Galaxy S23, prices could go up like for iPhone. Samsung will unveil its new range of smartphones in the Unpacked event which will take place on Wednesday 1 February 2023. We know more or less everything about the Galaxy S23, devices that promise to “push the limits of the mobile experience, combining innovation and sustainability and set new reference standard”, but in addition to the good news on the performance and features side, bad news on the price side are also expected, following the upward trend already seen with Apple on the iPhones.
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According to the always well-informed Roland Quandt (a guarantee when it comes to “leaks”), in Spain the prices of the S23 range should increase by €100 compared to the S22. List prices in the Iberian peninsula should start at €959 for the base S23, with 8GB of RAM and 128GB of storage, while the high-end model, S23 Ultra with 12GB of RAM and 512GB of storage would reach €1,589. This is about €100 more than current Spanish prices and this trend should be generalized in Europe.
List price increases are also planned in Germany, Belgium, the Netherlands or even Luxembourg. We do not know what will happen in Italy but it is not difficult to hypothesize a rise in costs similar to those feared in Spain.
Samsung will not only take into account European inflation (+9.2% in December 2022 according to the final Eurostat data on consumer price trends in the euro area in December 2022) but according to 9to5Google similar increases (+$100) are expected, for example, also in Australia. In other countries the increase could be even higher, and in Denmark – again according to Roland Quandt – the Galaxy S23 Ultra could cost 440 euros more than the S22 Ultra.
The price increases are linked to the current economic context: among the causes, the ever-increasing cost of energy, to which must be added uncertainties about the conflict in Ukraine and shortages of raw materials. Raising prices is one way to respond to the difficulties, even if it will probably mean selling less as shown by the latest data from various vendors, with deliveries down by 18.3% compared to the same period of the previous year, never so bad in the last ten years .
