Google experiments with searches with generative AI

Google experiments with searches with generative AI. The rumors had been circulating for days and now Google – at this year’s I/O conference – has confirmed that it is working on new features that leverage generative AI in Search.

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Google presented these functions highlighting the possibility of answering completely new questions, which until now were unthinkable to answer through the traditional search engine, as well as transforming the way information is organized, helping the user to make sense of the information available.

For a question like: “Is Bryce Canyon or Arches National Park better for a family with children under three and a dog?”, with the current search mechanisms, you have to divide the question into smaller ones, search among the vast amount of information available and start putting the pieces together on your own.

With Generative AI, Google explains that Search can do some of this work for us.

The AI is able to generate an overview of the key information to be considered, showing the links to learn more.

The interesting thing is that, once the results are shown, it will be possible to ask further questions, such as: “How much time to spend visiting Bryce Canyon with children?”, and still operate in conversational mode asking for further information on the topic we are exploring.

Context is transferred from one question to the next, helping the user continue to explore more naturally, highlighting starting points for web content and points of view that can be explored further.

Of course, Google also takes into account commercial activities and the possibility of building a business around all this. When searching for a product, you can see an overview of important factors to consider and products that are right for you, with product descriptions including relevant and up-to-date reviews, ratings, prices and product images.

The generative AI shopping experience is powered by Google’s Shopping Graph, which contains more than 35 billion product listings, billed as “the world’s most comprehensive dataset” of products, vendors, brands, reviews, and inventory across continuous update. Big G points out that more than 1.8 billion listings are updated in the Shopping Graph every hour, to offer up-to-date and reliable results.

These experimental innovations – grouped under the term – Search Generative Experience (SGE) – are not accessible to everyone immediately but you have to sign up for a waiting list open for now only to US users, with Chrome and in the Google app for iOS and Android . Access to SGE will begin in the coming weeks.

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