Samsung evaluates Bing, Google trembles and accelerates with Magi. Samsung is considering abandoning Google searches, standard on its devices, to replace them with those of Microsoft Bing powered by artificial intelligence: according to the New York Times Google learned the bad news in March and accelerated further ongoing AI plans and projects with Magi searches and several other AI-powered tools.
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Until now, Google’s dominion over Internet searches and online advertising was considered inviolable or almost: the advent of artificial intelligence is rapidly changing the scenario.
The deal for searches on Samsung devices is worth Google about $3 billion in annual revenue, while a similar deal for searches on Apple devices is worth about $20 billion annually. Both contracts are to be renewed this year. Also in this case, as has already happened for all the OpenAI and Microsoft innovations, Google is described for the first time in trouble in years, in an attempt to recover ground on the AI front.
The most important piece is the Google Magi searches powered by artificial intelligence: they will soon arrive with a more personalized experience than what we have seen so far with Big G. In addition to the system based on questions via text prompt to interrogate AI, Magi will also be able to answer questions and programming problems, up to code generation. The advertisement will be shown below the results generated by the AI.
Also in the short term, in addition to Google Magi, the GIFI image generator will arrive which will be integrated into the company’s Internet image searches, Searchalong described as an AI chatbot integrated into Google Chrome to deepen and expand traditional searches, finally Tivoli is also mentioned Tutor, another chatbot intended for end users but created and trained to learn a new language.
Also included in the list are other AI tools like chatbot music search and discovery, and AI-assisted guidance for using Google Earth mapping technologies. For all the functions described so far, these are mostly tools that Google has already shown in public or already spotted previously with other names.
According to the US newspaper Big G has assigned 160 full-time people including engineers, designers and managers to the Magi project, while employees are already testing it: in all likelihood it will be unveiled at the Google I/O event in May. The launch is expected to be limited to a limited number of users in the US which will then be expanded to 30 million users by the end of this year.
The main Google Magi project for AI searches already includes a second, longer-term phase that involves building a new AI-based search engine from scratch.
