Xiaomi wants to catch up and surpass iPhone. Xiaomi founder and CEO Lei Jun said this week that the company is using Apple’s iPhone as a benchmark to “catch up and beat it one day.” The challenge, launched for years, without mysteries, enters the most acute phases.
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While announcing its latest foldable flagship smartphone, the Mix Fold 3, you repeatedly compared the new device with the iPhone 14 Pro Max. You avoided explicitly mentioning Xiaomi’s goal to become the world’s largest smartphone maker , but after all this sentence was already pronounced for the first time in August 2021.
She often tries to describe Xiaomi as a major competitor to Apple, but the company’s $300 billion market cap is insignificant compared to Apple’s nearly $3 trillion valuation. However, in the second quarter of 2021, Apple’s iPhone sales were briefly surpassed by Xiaomi for the first time.
Xiaomi is actively aiming to capture the global high-end smartphone segment. Last year, you described the competition with Apple as “a war of life and death.” Xiaomi intends to attract more customers by distinguishing itself from other major Chinese Android smartphone brands that also target Apple’s lucrative premium segment, focusing on the user experience and filling the gap left by companies like Huawei.
We recall that the latest terminal presented Mix Fold 3 offers an 8-inch AMOLED display, a periscopic camera with 5x zoom, Leica optics, Qualcomm’s second generation Snapdragon 8 processor and 50W wireless charging.
