The Samsung Galaxy S23 will be, in large part, the Galaxy S22. The new smartphones, according to the latest rumors in circulation, should in fact share the majority of hardware components with their predecessors, net of a new SoC; the Samsung Galaxy S23 Ultra, on the other hand, is seriously candidate to receive a new 200-megapixel primary photo sensor.
How to transfer contacts from iPhone to Android?
Samsung Galaxy S23 copy-paste of the Galaxy S22?
The 2023 range of top-of-the-range smartphones from Samsung should be composed, net of last-minute upheavals, by Samsung Galaxy S23, Galaxy S23 + and Galaxy S23 Ultra, maintaining the current positioning and, as reported by the leaker Universe Ice through their Twitter profile, much of the hardware and especially the design of the models of the past generation.
The leaker claims, in fact, that Samsung Galaxy S23 and Galaxy S23 + will practically be the revival of this year’s Galaxy S22 and Galaxy S22 +, net of the introduction of a new SoC, which should be Qualcomm’s Snapdragon 8 Gen 2 on the whole. the range, a rumor made more plausible by the recent strengthening of the agreements between Samsung and the US chipmaker.
Turning instead to the flagship model, or Samsung Galaxy S23 Ultra, the leaker reports that, net of the new chip, the smartphone will undergo changes with regard to the display and the main camera which, as anticipated at the opening and according to what was leaked previously, it should be the new Samsung ISOCELL HP2 sensor with 200 megapixels; in this way, Galaxy S23 Ultra will be the first smartphone of the South Korean manufacturer to implement a photographic sensor with this resolution but it will not be the first smartphone ever to do so, since Motorola has been in advance with the Moto X30 Pro (known as Edge 30 Ultra in our area).
The fact that Samsung decides to keep the design and most of the hardware components of its devices unchanged is not necessarily a bad thing in absolute terms, especially if the energy saved in the search for renewal in terms of hardware were reinvested in the improvement of the user experience, i.e. working on what goes on behind the scenes of the device.
Samsung could bet everything on user experience and services
At this point, many of you may think that Samsung is trying to march on the good things done with the models of the Galaxy S22 series and that the South Korean manufacturer is to be criticized for the lack of efforts in finding something innovative in a market, that of smartphones, more and more stopped.
Even on the latest folding Galaxy Z Fold4 and Galaxy Z Flip4, the South Korean manufacturer has not introduced any big news compared to the previous generation counterparts, while bringing to the market two devices that, on balance, consistently improve the quality of the product (and let’s talk of a category of products where, inevitably, innovation runs much faster than that of canonical smartphones).
With the Galaxy S23 range, therefore, Samsung could implement another change of strategy, re-proposing everything that worked in the past, implementing a new and well-functioning chip (and a little bit more on the flagship model) and focusing efforts on improvement. of the user experience through the software and services offered, rather than pumping the technical specifications to the maximum with the latest news on the market.
This type of approach is much closer to what Google has proposed in the last two years (we would like to include this too, since the launch of the new smartphones is now upon us), with the Pixel 6 range last year and with the range Pixel 7 this year: the latest smartphones of the Mountain View giant do not focus on brute power but rely on a well-finished software to be sewn (albeit with some hitches) on a good level hardware but that does not make a miracle scream.
Just to create some contention, in June of last year Samsung established the Experience and Insight Lab (E&I Lab) as a division of Samsung Research: the goal is to create experiences centered on the human being and the company. she said she was more certain than ever that “products are not the experience in and of themselves but they simply help make that experience possible.”
