LG back in talks to supply OLED panels to Samsung. The negotiations that should lead Samsung to buy OLED panels from LG have resumed. This agreement has been talked about since 2021; in 2022 the negotiations were unsuccessful but now there is talk of a possible agreement.
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This was reported by the US site Ars Technica which in turn quotes the South Korean The Elec, explaining that there are new contacts, and that if the negotiations are successful, LG could produce over 200,000 white OLED (WOLED) panels on behalf by Samsung, intended for a line of TVs from the latter company which should be presented in 2024.
The numbers in question could be just the beginning of a broader partnership with a longer-term perspective. The news of the first negotiations between the two historic rival companies was followed by rumors according to which the South Korean government would have pushed for the agreement, in response to the ever-increasing power of Chinese companies such as BOE which are jeopardizing the dominance of Samsung in TVs, forced to accept less and less favorable conditions.
Although Samsung produces OLED TVs, most of the panels of this brand are still mainly made up of LCDs. Changes in the market, with people increasingly choosing TVs with OLED panels, Samsung needs more diversification and help could come from LG, at least until Micro LEDs become an “affordable” alternative to OLED.
LG recently announced that it is expanding the cloud gaming experience on its 2023 TVs by adding 4K support for the NVIDIA GeForce NOW game streaming platform in over eighty countries and launching the Boosteroid cloud gaming platform in over sixty countries.
