Opinion: Apple left the iPhone 13 on sale in vain. Immediately after the presentation, where four smartphones of the iPhone 14 line were shown, I climbed onto the Apple website to see what the company removed from sale and what it left. And what I saw greatly impressed me, because the company took a step that surprised all the experts very much – it left the iPhone 13 and iPhone 13 mini on sale.
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This decision looks rather strange at once on several points. Of course, we are talking about a strong similarity between the two models. Basically, the iPhone 14 is the iPhone 13 with a few changes:
- The fourteenth received the Apple A15 system-on-chip from 13 Pro, where there is one more graphics core.
- We improved the camera: the wide-angle module received a matrix with a size of each pixel of 1.9 μm versus 1.7 μm for 13 and 13 mini. And it looks like the camera is from the 13 Pro / 13 Pro Max.
- New colors.
- New body size.
The main problem is that people are starting to wonder which smartphone they should buy. And if a year ago the choice was between two smartphones – iPhone 12 and 13 – now 14 are added to this.
Let’s say you want to buy an iPhone. You have a very clear request: it must be a 128 GB Face ID iPhone, because the 64 version will not be enough. The cheapest option for you is the iPhone 13 mini. For him in the US they ask for $599 for a contract version or $629 for SIM Free.
But for $649 ($679 if it’s SIM Free) you can buy an iPhone with a larger screen – iPhone 12. At the same time, at a price it’s pretty close to $699 (or $729 if SIM Free) that they ask for iPhone 13. This smartphone is newer, he has a better camera. At the same time, it is almost the same as the iPhone 14, but a hundred bucks cheaper. However, the margin with the iPhone 13 is much lower than with the iPhone 14. About the same hundred dollars.
Looking at this price, I understand why buy an iPhone 13. But I don’t understand why buy an iPhone 12 or iPhone 14. It is clear that some buyers will choose a new product because it is:
- New.
- New colors.
But the iPhone 13 will simply take over potential buyers of the iPhone 14. Thus, last year’s smartphone will become very popular, but only Apple will receive much less money from it than it could.
