Intel Inside… style stickers for Macs with M1 and M2. Apple doesn’t stick ugly stickers of all kinds on its machines, as many PC makers do, but instead supplies an Apple logo sticker in the box of each computer.
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Many PC manufacturers seem to love these stickers, especially useful in physical stores, to highlight features such as the presence of certain processors, video cards, memories, etc.
If you want the “thrill” of having a holographic sticker to place on your Mac, now you can do it with specific stickers offered by Inside, a company that offers stickers with the indications “M1 inside”, “M1 Pro inside”, “M1 Max inside”, “M1 Ultra inside”, “M2 Inside”, “M2 Pro inside” and “M2 Max inside”.
The stickers in question are sold for 5.95 euros each but considering the shipping costs, it is better to buy – possibly – at least two.
A curiosity: Ken Segall, a character who has dealt with various advertisements on behalf of Apple, years ago said that when Apple switched from PowerPC to Intel processors, he asked Steve Jobs if the new Macs would show the Intel Inside sticker; Steve Jobs said no: “Trust me, I made sure it was written in the contract,” assured the then CEO of Apple.
Intel’s marketing campaign that led to the sticker initiative was born in 1991 in a period in which, according to analysts, consumers did not pay attention to the internal components of the machines during the purchase phase. The Santa Clara house decided to invest 250 million dollars between advertising campaigns and agreements with OEMs to show the word “Intel Inside”. Hundreds of manufacturers joined the program, displaying the unmistakable label on the bodies of laptops and desktop PCs; then someone began to exaggerate by placing hideous stickers with indications of all kinds…
